SEO Secrets - Off Page Optimization
Written by PLRMan on May 21, 2009 – 10:19 am -Alright, by now you must’ve realized how your organic SEO services affects the future of your business. You may have tried using Adwords for a while and after your credit card maxed out at lightning speed you feel something needs to be done.
Don’t get me wrong, AdWords can be a good tool, I always use it for testing, but to actually try and make a return on the capital invested is often harder than it seems. Very often the pricing of each click is based on the LIFETIME value of the potential customer, sometimes more than that, especially when ego or inexperience gets involved.
Anyway, it doesn’t really matter how you arrived at the decision to go ‘natural’ or ‘organic’, I’m just happy that you did. Because it is absolutely the right thing to do. Organic search results are a great bargain, because once you have reached Page 1 of Google, then all the clicks that you receive from then on are free. You’re guaranteed to make a profit!
Unless your web-site is so bad that no one signs up or buys anything but that’s another story for another day. Assuming that you’re selling something that somebody wants, then you MUST make a profit. BUT, and it is a pretty big but, it all depends on how much it costs you to obtain that page 1 listing in the first place.
Spend your money foolishly, either by trying to do it yourself or by getting someone to do it for you, who doesn’t even know what they are doing.
Even scarier still is that these people use ‘black hat’ or outlawed SEO techniques and your site simply disappears from Google, overnight.
I’ve experienced this kind of thing and I know what a nightmare it is, when it dawns on you that you’ve been wiped. So, don’t let that happen to you. If you’re going to do it yourself, don’t look for the shortcuts..
If it looks unreal then it probably is. Realistically, unless you are a SEO expert then I suggest that you either follow the excellent course here or outsource your SEO work, which are two smart things to do. To a trusted, proven party. After all, when my car goes wrong, I don’t try and fix it myself, I take it down to my local mechanic..
It’s his job to keep up to date with all the latest technologies and remedies.. So it is with any SEO expert. It is their job to know what works and what doesn’t..
Their job is to invest as little time as possible to get you the best return. They know if what they do works, they will get repeat business.
More keywords, more results, more keywords.. A win win situation for all.
I guess I took a long time to get to the subject but I realized it’s important to give you the real picture. You see, if you think SEO is simply a matter of tweaking a little bit of HTML code on a page then I am sorry, you are sorely mistaken. On page factors, such as the correct H1 and H2 tags, correct meta descriptions and titles and other factors such as on page keyword density account for less than 20% of the overall Google ranking algorithm.
Yes, they are important and can be the only difference between you and a rival site, but if that is all you’re changing, then you can tweak until the cows come home, Google will think no more of your site no matter how good your on page tweaking is.
THE SEXY SEO SECRET IS:
80% off page
Remember that number, it is important.
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Tags: Off page optimization, SEO secrets
Posted in SEO |