Do You Have To Be Smart To Understand SEO? Tavis says NO
Written by PLRMan on March 3, 2009 – 11:03 am -What in the world is SEO (or Search Engine Optimization) and why is it so vitally important to have a basic understanding of it as a website owner?. Even if you’re not the smartest guy on the internet, it’s very easy to understand. SEO is basically the process of choosing the most appropriate targeted keyword(s) and keyword phrases related to your product, service, article, promotional offer, etc etc and ensuring that this particular keyword is going to actually appear within the search results when a person searches for your product. It’s completely useless to have the prettiest website on the web if nobody is going to find you on the search results listings and this is the main concept of SEO.
Search Engine Optimization basically involves optimizing or fine-tuning the information of your site in conjunction with the HTML and “Meta Tags” and also involves an appropriate link building process. The greather the number of links to your webpages from other external sites, the more likely it is your site is deemed relevant or these other outside sources wouldn’t be linking to you (pretty logical isn’t it?) Search Engines which comprise the most web-visitor queries are unquestionably Google, Yahoo, MSN but there are also many other 2nd tier search engines as well (kanoodle, pageseeker, search123, 7search, searchfeed to name a few). Each and every guards their ranking algorithm and secret methods very closely in an attempt to get credit for finding the most valuable search-results and to prevent spam pages or automatically generated sites or programs from clogging those results. A search engine may use hundreds of different factors when ranking their listings where the factors considered and the weight each carries are always enhanced. These algorithms can differ so widely between search engines that a site that ranks #1 in one search engine could rank #200 in another search engine. I have no idea where my smartest guy on the web post ranks on some of the other search results, but since you likely have never heard those 2nd tier search engines I listed earlier, I’m not really concerned about ranking in their results – Google is the ultimate of search engines anyway so that’s what I focus on. New sites don’t need to be “submitted” to search engines in order to be indexed. A simple backlink from a well established site will cause the search engines to visit the new site and begin to spider or index its information. It could take a few days to even weeks from the referring of a link from an established web for all the main search engine spiders to start visiting and indexing the new site.
If all of this doesn’t make any sense at all and you have no idea what the optimal keywords are to target for your particular website or market, there are TONS of 3rd party consultants out there who can help you out. Reputable search engine promotion and optimization companies will examine your site and provide recommendations to increase your search engine rankings which translates to more website visitors. If you wish, many can also provide ongoing consultation and reporting to keep track of your website and make further recommendations for editing and other improvements to sustain your site traffic flowing and your search engine ranking at it’s best. Traditionally your search engine optimization expert works in conjunction with your web designer to establish an integrated plan right away so that each and every aspect of design are taken into consideration at the same time.
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Tags: SEO, smartest guy on the web
Posted in SEO |